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- Monday 4th May: No, trust in the media has not collapsed because of coronavirus
Monday 4th May: No, trust in the media has not collapsed because of coronavirus
Good morning! Our very first Media Roundup of today's top stories is brought to you by Esther, Chris and Peter.
The popular belief is that public trust in the media has been dented by coronavirus coverage. However a recent YouGov poll, conducted on the 26th and 27th of April showed there has been no collapse in public trust in news media during the pandemic. Trust in journalists from the BBC, ITV and quality newspapers has held steady for the last six months. Although trust in the red-tops is low at 7%, it is also relatively stable.
Recent Press Gazette analysis found that search interest in COVID-19 peaked in mid-March. But while most of the world’s biggest news websites saw traffic drop in early April, readership across the biggest sites is significantly up year-on-year.
According to the latest Advertising Association/WARC Expenditure Report, 10 years of continuous ad market growth peaked in 2019 at £25.36bn. The COVID-19 outbreak will wipe more than £4bn from the total for the current year.
Whether or not the world is ready to reopen, the process to return to “normal” will be uneven and gradual says Casey Welton. Although it's impossible to say what recovery look like, great people and a differentiated digital strategy will play a huge part.
Podcast:
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience — voices.media
This week we spoke to Prashant Rao about taking The Atlantic's voice to an international audience, what the global Atlantic angle on coronavirus looks like, and more.