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- Monday 31st May: How Apple is losing ground in the race for podcast supremacy
Monday 31st May: How Apple is losing ground in the race for podcast supremacy
Good morning! Today's Media Roundup is brought to you by Chris.
Why can't Apple get its subscription products right any more? It's truly bizarre that, having had an effectively monopoly on podcast distribution for so long, its Apple Podcasts directory has been garbage for some time. The scale of the problem can be found in this roundup of publisher comments from Podnews - and demonstrates why it needs to reach minimum viable product for its Apple Podcast Subscription before launch.
According to 9 to 5 Mac, that launch has been delayed. An email sent from Apple to publishers states: "To ensure we are delivering the best experience for creators and listeners, Apple Podcasts Subscriptions and channels will now launch in June. We will communicate further updates on availability, and best practices to help you prepare your subscriptions and channels, through this newsletter."
The podcast ecosystem is rapidly evolving, and the number of publishers piling in is significant. Despite that, monetisation of the form is still fairly nascent, so any viable subscription product will attract a lot of attention. Provided it's done right, obviously.
Here's an interesting idea - personal accountability. We know, that doesn't sound like it'll catch on. But with Facebook taking stricter measures to censure individuals who share misinformation, maybe it'll catch on? Or at least let Facebook shift the blame, anyway.
Reuters reports that Reuters News has postponed the launch of its Reuters website paywall following a dispute with financial data provider Refinitiv over whether the move would breach a news supply agreement between Reuters and Refinitiv. Reuters.
From Digiday (so behind a metered paywall), CNN Digital is "stretching its 5 Things email newsletter from a daily article roundup into its own franchise including TV and podcasts." Expect to see more exploitation of publishers' intellectual property in other mediums.
This week's episode:
The Membership Economy author Robbie Kellman Baxter on developing compelling direct-to-consumer offers — voices.media
In this week’s episode we hear from Robbie Kellman Baxter, an author and consultant with over twenty years of experience in subscription pricing, digital community, and freemium. Robbie started working with membership and subscription models like Netflix while they were still sending out DVDs!
Ahead of our latest Conversations episode being released this Wednesday, take a look through our archive and hear experts discussing the state of the digital publishing market, privacy, subscription success, and more.