Happy Monday from pre-lockdown UK. Today's Media Roundup is brought to you by Esther.

Cutting through the noise: podcast marketing tactics from NPR, Vox & WaPo — digitalcontentnext.org

On Digital Content Next, Greg Dool takes a look at how NPR, Vox and the Washington Post are making their podcasts stand out from the rest of the crowd.

Worth noting is that all three brands cite cross-promotion as a vital way of boosting new shows. “Our listeners really value these cross-promotions,” says NPR’s senior director of brand marketing Kristin Hume. “They don’t see them as advertisements. They see them as a way to learn about new content from a brand they love.”

“It doesn’t feel like people are peaking out yet in terms of the number of podcasts that they’re willing to listen to.”

This also happens to tie in nicely to this week's Media Voices guest, Vox Media's Executive Producer Erica Anderson 😉.

Slow ad market recovery means 2021 unlikely to recoup Covid-19 losses from this year — pressgazette.co.uk

Cheery news from Warc, who now predict that the UK's ad market won't fully recover until 2022. These were pre-lockdown announcement forecasts, so expect the outlook to be even more dismal over the coming weeks. (Irritatingly, Facebook's ad revenue has soared 22%.)

How to build a good reader revenue model: lessons from Spain and the UK — reutersinstitute.politics.ox.ac.uk

This paper explains the strategies news outlets are applying to deal with the profound changes required by a subscription business in the hope that some could be used by other news organisations elsewhere.

How eCommerce, memberships and donations are helping diversify revenues during Covid-19 — whatsnewinpublishing.com

Damian Radcliffe looks at three ways publishers and media companies are going beyond subscriptions and advertising to bring in revenues. A must-read if you've seen the piece from Press Gazette above...

This week's episode:

Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts — voices.media

This week, we hear from Erica Anderson, Executive Producer of Content and Partnerships at New York Magazine and Vox Media. She talks about what she took from her time working at Google and Twitter, what goes into developing outstanding podcasts, and what Vox Media is doing to prepare for changes in the audio industry.

Buy The Media Voices Team a Coffee ❤️ — ko-fi.com

It's going to be a month until we can buy ourselves an actual pint or coffee, but if you've enjoyed today's Roundup or podcast, you can buy us a virtual coffee on our Ko-Fi page. Every single one makes us smile. A lot.