Monday 29th June: Facebook's market value plummets $56 billion as ad boycott grows

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By Monday morning, this will no doubt have fallen further as advertisers such as Coca Cola and Starbucks have joined Unilever, Verizon and others in boycotting Facebook.

Boycotts have worked in the past - a group effort a few years ago forced YouTube to tighten its content moderation practices, and particularly its recommendation engine for younger users. But the timing of this is just a little too convenient, as many of these brands have been winding down ad spend anyway due to the pandemic.

Zuckerberg made a statement in response late last week saying that they 'wanted to do more', but it's likely these companies will require more firm measures before coming back with the cash.

Wouldn't it be nice if they decided to spend it on publishers and magazines instead...

Now the dust has settled on the Digital News Report, our friend Damian Radcliffe has combed through it for the charts and data points that didn't make headlines. Some useful learnings on YouTube's growth as a news platform, print's decline in South America and the challenges of attracting non-subscribers.

This excellent piece from Joshua Benton explains (yet again) why Google paying for search results is never going to work, and why even this current solution is more about keeping publishers (and the growing legal pressure) at bay and less about solving actual problems.

Lots of detailed case studies and ideas in this piece from Folio: about converting site traffic into brand momentum. After all, more engagement = more opportunities to monetise readers and develop brand loyalty.

This week's episode:

This week Ed Needham, founder, editor and sole staffer of book review magazine Strong Words, explains how tech is enabling him to do what he does, and how digital makes it a challenge to capture and keep people’s attention.

The support so far has been amazing, so thank you! It's really cheered us all up.