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Monday 22nd March: Journalism needs more 'imagination, creativity and urgency'
Good morning and welcome to the week. Monday's Media Roundup has been brought to you by Peter.
Justin B Smith, in charge of Bloomberg’s media division for the last seven or eight years, has said the journalism industry needs to show more “imagination, creativity and urgency” to fight a historic weakness in the “strength and quality" of public discourse around the world .
Speaking an an Ender Analysis conference, he said Bloomberg has targeted "invention-led growth”, launching six new businesses in the last five years to compensate for the loss of traditional revenue streams. Smith said the business is on course for revenue growth of 35% this year.
Worrying about the broader industry, he sees a talent problem. “There’s a lack of focused, entrepreneurial talent in the news media industry, especially on the business side of media.”
Why would The New York Times want to abandon its 77,000-member cooking Facebook group? They say it's to give control to the members. In reality it's become a full time job to moderate the fights over mayonnaise brands and the Times has had enough.
Looks like the creator economy has made its way to Instagram. Influencers, tired of being at the mercy of the 'Gram's algorithmic advertising whims, are launching paid-for private accounts to exchange bonus content for the security of regular income.
Wessenden Marketing and InPublishing have got together to put out a new poll of “media insiders”. They want to know what your all-time favourite films, TV series and books about our business are. Future polls need to ask about favourite media podcasts.
This week's podcast:
Hannah Robathan, co-founder of Shado, tell us about the realities of publishing a print magazine and online platform that gives people the space to tell their own stories. We spoke about their frustration with the mainstream media, what activism means and what success looks like for Shado.
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