Happy Monday! Today's Media Roundup is brought to you by Esther.

TikTok: Trump says Oracle deal for video app 'has my blessing' — www.bbc.co.uk

In a whiplash weekend for platform news, Trump has now given the thumbs up to the TikTok-Oracle-Walmart deal after rejecting it on Friday evening. However, the deal doesn't affect a ban on Tenecent-owned WeChat, which at the time of writing, has theoretically been banned from US app stores.

Oracle will take 12.5% of the newly-formed TikTok Global business, and Walmart will take 7.5%. Despite what Trump says, ByteDance will still retain a majority share, although all data sharing and security will be dealt with by Oracle in the US - one of the major sticking points until now.

But TikTok isn't out of the woods yet. Trump's support has only shifted the deadline for the ban, which is now due to come into force on 27th September. The reprieve has been granted "in light of recent positive developments," and there are still bits that need to be worked out to keep the administration happy. Not only that, but the Chinese government have to approve the deal.

My favourite part? Trump said at a rally on Saturday that the approved deal includes a $5 billion education fund. TikTok owner Bytedance have said they know nothing about it. Watch this space...

'Re-architecting the entire process': How Vice is preparing for life after the third-party cookie — digiday.com

With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice’s first-party data strategy aims to improve its registration process and double down on contextual ads. I doubt they'll be the last publisher this year launching reg walls.

Digital subscriber growth boosts profits at Telegraph in 2019, full-year results show — www.pressgazette.co.uk

Telegraph Media Group grew its digital subscription revenues by half to £17.8m in 2019, which it attributes to the success of its focus on a subscription-first strategy and investment in journalism. As of last week, they now have 522,000 subscribers paying at least £2 per week.

How The Washington Post became a TikTok hit — www.fipp.com

The Washington Post apparently has a hugely popular TikTok account, which has grown to 644k followers since launching last year. “I would get comments early on from people who would say – ‘I don’t like The Washington Post but I like your TikTok account’," WaPo's Dave Jorgenson told FIPP. He also explains that he doesn't expect their young following to go and buy a newspaper subscription, but he hopes it encourages them to inform themselves and become more literate in media. If TikTok survives in the US past next week...

This week's podcast:

Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business — voices.media

This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talked about what drove her to found the site, why they decided to launch memberships ahead of the curve in 2016, and the impact of their recent HuffPost takeover.

We're still arguing over the pronunciation... — ko-fi.com

...but if you'd like to buy us a virtual coffee, you can do so on our Ko-Fi page! I think it's pronounced cough-fye. But if you have an actual cough, that could be a symptom of Covid, so get yourself tested or self-isolate 😷