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The more Dennik N readers pay, the less they read — www.inma.org

Logic would suggest that the more a reader is willing to pay, the more they are likely to read. Right?

Wrong...according to 5-year-old Slovakian news start-up Dennik N. After finishing an in-depth analysis of the Dennis N subscriber base, comparing behaviours and preferences of readers paying €4.99 per month for the Mini product, €6.99 for the Standard product, and €8,99 for Klub N membership, they found that those paying for the top tier of membership were actually visiting less than subscribers to the Mini and Standard products.

When they asked those top subscribers why they paid for the priciest membership, the most common answer was "I want to support Dennik N".

The most interesting part is what they did with these findings. The publisher had been trying to upgrade low-tier subscribers to the higher-priced tier, as well as developing new features and editorial products to encourage this. But instead, they're focusing messaging for the top tier around the "support journalism" aspect.

It's a fascinating case study, and shows just how vital data and research can be when it comes to fine-tuning subscription products.

How publishers are selling advertisers on virtual events — digiday.com

99% of the pain around the very necessary pivot to virtual events is convincing advertisers of their value. This piece looks at how publishers including Group Nine, Atlas Obscura and Bustle Digital Group are reimagining sponsorship offerings at virtual events for their clients. Think virtual dinner parties, mind control lessons (?!?) and branded yoga breaks.

Tony Elliott: Time Out magazine founder dies aged 73 — www.bbc.co.uk

Elliott, who started the magazine in London in 1968, passed away on 16th July after a long illness. The magazine has now grown into a global media brand covering hundreds of countries. Time Out's first post-lockdown print magazine in London on 11th August will be dedicated to him.

4 key facts about digital-native news outlets amid staff cuts, revenue losses — www.pewresearch.org

This data is all pre-COVID, but nonetheless there are some really interesting findings. For example, traffic to digital-native news sites has actually plateaued in recent years; after rising from 2014 to 2016, it remained steady through to 2019, growing just 3% in 3 years.

This week's episode:

Parents.com Executive Editor Julia Dennison on creating content to support families — voices.media

Julia talks about how Meredith's parenting brand are supporting parents who are trying to juggle childcare and their own jobs during the pandemic, how they use SEO to anticipate their audience’s needs, and their explanatory approach to polarising topics.

Your chance to lead the Conversation — voices.media

We don’t run ads in our weekly podcast episodes, but we have created a separate, sponsored podcast series to help media vendors deliver the message about their solutions to our listener’s problems. Get in touch to find out how your company can sponsor a Media Voices Conversations episode and lead the conversation for our listeners.