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Monday 1st March: Publishers look to education for new revenue
Good Morning! Welcome to March 🐇🐇🐇. Today's Media Roundup has been brought to you by Peter.
Looks like every day's a school day after all - publishers looking to fix a historic over-reliance on ad revenue are looking to education to diversify their revenue portfolio.
Fashion site WWD has launched a course called Fashion Business Essentials. It will provide 15 hours of instruction and project time in five modules covering entrepreneurship, production, branding, marketing and retail and distribution. The course is all online on the Yellowbrick platform.
The Economist recently announced the The Economist Executive Education, positioned as giving businesspeople an edge in their careers. The program was created by Economist journalists and developed in collaboration with education technology firm GetSmarter.
And female-focused digital publisher The Skimm is launching SkimmU, a collection of free virtual courses designed to help women take control of their finances. No revenue there yet, but a firm flag in the sand for a future personal finance vertical.
The i newspaper is to create about 20 journalist jobs this year following newsroom investment from new owners Daily Mail and General Trust. The investment will also bring a re-organisation of the newsroom, merging print and digital teams for the first time.
The New Cue (see what they did there?) is a weekly music newsletter started by former Q editor Ted Kessler and staffers Chris Catchpole and Niall Doherty. Sitting on Substack, the newsletter will deliver snappy "Q&A interviews and inspiring recommendations" and we wish them all the luck in the world.
Twitter appears to be upping its development game, announcing plans to add closed groups and a feature that will let creators charge for content on the network. There are few details in the announcement, but a Patreon model that has subscribers pay for bonus content seems likely.
This week's podcast:
The Delicate Rebellion’s Hannah Taylor on supporting her community’s creative passions — voices.media
Hannah Taylor, editor and founder for The Delicate Rebellion, tells us about her print magazine showcasing the work of independent female creatives, the community that has grown out of the magazine and her new online shop. She tells us how crappy teachers led her eventually to start her own magazine to encourage women to follow their creative passions.
In our latest Conversations episode, I was joined by Pugpig founder and CEO Jonny Kaldor to discuss what’s been happening in the world of digital publishing, and what to expect from 2021.