Welcome to August! Today's newsletter is brought to you by Esther.

UK heatwave: Weather forecasters report unprecedented trolling — www.bbc.co.uk

What the flying fudge is the matter with people!?

OK seriously though. As more of the media finally begins to centre climate change coverage, expect more backlash from an increasingly mistrustful public. This isn't entirely down to stupidity: the last few years in particular have seen the press report seemingly converging crises more relentlessly than ever. It's no wonder that 46% of people in the UK are actively avoiding the news.

The question for publishers now should be, how can we win that trust back? That discussion would take more space than we've got here. But we've seen some really good examples recently of countering the most common claims (yes, it was worse than '76) in a calm and respectful way. Facts, transparency in how and why things are reported, and a more solutions-focused approach would help.

The FT launches cryptofinance section and newsletter following reader demand — www.journalism.co.uk

FT readers want to know about the main 'movers and shakers' in the digital asset industry. So the publisher created a one-stop shop and a subscriber-exclusive newsletter for all their crypto needs. Honestly I'm quite surprised they hadn't launched this already - there's been a desperate need for an authoritative and respected voice in crypto for a while now, and the FT is the leader in financial journalism.

Publishing ideas to steal: the mix of six, keeping it brief, and featured podcasts — voices.media

Peter Houston's latest instalment of publishing ideas to steal includes the 'mix of six' revenue philosophy, and keeping things concise. The best way to make money in publishing remains many ways.

Video Stars: A generational shift is rocking social platforms — www.peoplevsalgorithms.com

This is a very savvy analysis of the problems publishers face with their expectations of video on social. "Creators exist to feed the platform," ex-Hearst President Troy Young explains. "Media partners want the platforms to feed them. Would you rather be the global center for millions of creators each with little media power and low expectations or an interface for angry news organizations who resent you exist?"

Podcast throwback:

CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond — voices.media

We're on a summer break, so it's time for some throwbacks. The Communiqué newsletter is now one of my must-reads, and author David Adeleke has done an amazing job of growing it since Peter spoke to him in November last year. He talked about the complexities of using African media as a catch-all term, how podcasts are growing across the continent, and more.

What's next for Media Voices — voices.media

Since launching our appeal for help a few weeks ago, we’ve had a huge number of really helpful suggestions and offers to collaborate. In case you missed our follow-up post, here's our plan for the rest of the year (and, hopefully, beyond!)