Good Morning! Today's Media Roundup is brought to you by Esther.

"Today in history": how AI helps to monetize evergreen archive content at Ouest France — www.twipemobile.com

"Today in History" is a content format introduced by Facebook and Apple Photos where older content is resurfaced by AI in order to generate additional engagement from users.

Jean-Pierre Besnard, Project & Incubation Manager at Ouest-France, wanted to explore a similar idea using the large Ouest-France archive of evergreen articles. But with a vast archive of content, it wouldn't be possible for humans to search and identify appropriate content in any reasonable time.

Instead, the publisher turned to AI technology. For publishers looking to make more of their evergreen content, the learnings from this case study are well worth reading.

Apple Podcasts will replace the “subscribe” button with a “follow” one — www.niemanlab.org

On Apple Podcasts, listeners will now be prompted to "follow" — rather than "subscribe" — to their favourite shows. This might seem like an insignificant change, but it could have big (positive) implications. According to research, 47% of people who don't currently listen to podcasts think that 'subscribing' to a podcast will cost money. Clarifying the language will benefit podcasting's growth in the long run.

How newsrooms are building better paywalls — localnewsinitiative.northwestern.edu

A nice overview of how Gannett has evolved its paywall strategy across some of its titles. One of the keys is to stop being apologetic about charging money: “It’s not like at Starbucks, ‘I’d like a medium coffee.’ ‘Well, sorry, ma’am, we’re going to have to charge you $4 for that.’”

Press body ‘faces watershed’ after Meghan interview row — www.theguardian.com

We discussed the Society of Editors' statement and backlash in this week's news round-up, but this is an update since recording. A number of resignations from the board are expected this week unless a pledge to improve diversity is "swiftly unveiled".

This week's podcast:

Big Issue CEO Paul Cheal on the magazine’s fight to survive lockdown — voices.media

On this week’s episode The Big Issue CEO Paul Cheal tells us about the magazine’s fight to survive lockdown, the innovations that got it through and how those changes have spurred new ways of thinking about how the Big Issue will work in the future.

My Media Roundup

If you'd like to guest-edit an issue of our Saturday newsletter and share your favourite media links with our readers, simply reply to this email!