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How Instagram helps The Economist reach a new generation — medium.com

Believe it or not, Instagram has become a significant platform for The Economist’s digital growth, with followers opening the app an incredible 35 times a day, on average. As the weekly's Instagram community reached 5 million, Kevin Young, Head of Audience, wrote a Medium post looking how it's achieved success on the platform.

The trick appears to be a mix of exclusive, sometimes unique content. Across 50 or so posts a week, The Economist matches bite-sized written journalism selections with high quality graphics - charts and data, illustrations and photographs, as well as audio and video. Its “link-in-bio” strategy has enabled followers to go from each Instagram post to any article on Economist.com, generating 'hundreds of thousands of referrals' every month.

With two-thirds of the Economist's Instagram followers aged 18 to 34 and the Reuters Digital News Report 2020 highlighting the use of Instagram for news doubling since 2018, the magazine seems well placed to build on its success.

Dennis Publishing launches Cycling Electric magazine — whatsnewinpublishing.com

Despite the disruption in the retail magazine sector, Dennis Publishing’s Cycling division has launched a new UK title for e-bikes and e-mobility. The magazine is running articles, in-depth features, reviews and advice for riders looking to make the move to e-bikes.

Big tech’s China face-off warns of Hong Kong exodus — www.bloomberg.com

Tech companies - many blocked in mainland China - are heading for a showdown with Beijing. Hours after Hong Kong announced sweeping new powers to police the internet on Monday night several suspended requests for data from the Special Administrative Region's government.

What Millennials, Gen Z think about the news — www.mediapost.com

A recent survey has found that 18- to 39-year-olds 'perceived some problems with news quality during the pandemic'. Many believed the news they are consuming is not accurate, and is geared toward scaremongering (37%) or exaggeration (38%).

This week's episode:

The BBC's Specialist Disinformation Reporter Marianna Spring on proactively countering conspiracies — voices.media

Marianna takes us through the responsibilities of broadcasters to counter disinformation, whether it's a losing battle to engage with conspiracy theorists, and the role of platforms like Google and Facebook when it comes to the spread of lies, damn lies.

Your chance to lead the Conversation — voices.media

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