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Introducing our autumn series of Publisher Masterclasses
Esther Kezia Thorpe
August 30, 2024
Hello! Here’s a sneaky little edition of The Publisher Newsletter before we officially start back on September 10th.
One of our goals with repositioning from general media coverage to a more specialised publisher and product focus was to launch monthly masterclasses. These initially will be around podcasts and newsletters, with plans to expand into other areas early next year.
We’re really excited to say that the first three are now live and available to book!
Tickets will be £49.99 per masterclass - we’re paying all our experts so feel it’s important to put a price on attendance. There’s a discount code just for you as a newsletter subscriber: enter MVNL20 at checkout for 20% off.
Live attendees will have the opportunity to ask questions and dive deeper, but all sessions will be recorded and will be available on-demand for attendees and those who can’t make it live.
September: Monetisation strategies for smaller podcasts
Christopher Phin, Head of Branded & Partnership Content, Message Heard
Bigger publishers may well be able to rely on hundreds of thousands of downloads to successfully monetise podcasts by just selling ad space. But what about those with smaller or more niche podcasts? Podcasting builds deeply intimate connections with engaged communities, and publishers who operate in passionate niches actually already know how to make money from these superfans; you just have to apply this thinking to podcasts.
Join Christopher Phin from podcast production agency Message Heard for a deep dive session on how podcasts with smaller audiences and more focused topics can still be a powerful part of your revenue mix. Podcasts thrive in a niche; so can you.
September 11th, 13:00-14.00 (BST)
October: Power in the pivot – transforming your newsletter
Dan Oshinsky, founder, Inbox Collective
It hurts to have to kill your darlings, but if a newsletter isn’t working it has to change. So, as the ecosystem and audience demands change, how do you go about reappraising your publishing strategy to ensure you’re still making the absolute most of your newsletter’s potential?
October 9th, 15:00-16.00 (BST)
November: Portable production – mixing up your audio formats while keeping it professional
Kelly Crichton, podcast producer, National World
People love podcasts that break the mould, that go beyond the bounds of the studio into the real world. Which podcasts are right for the out-of-office treatment, and how do you go about planning (and packing) a portable production studio and mixing up the audio format for listeners?
November 6th, 13:00-14.00 (GMT) | Booking opening soon
