Friday 8th May: Steps to strengthen your newsletter strategy from top publishers

Good morning! Today's Media Roundup is brought to you by Esther. Enjoy the Bank Holiday, even if you don't actually know what day it is any more...

Something you'll hopefully find useful: Damian Radcliffe has rounded up eight recommendations to up your newsletter game, based on an analysis of more than 20 top newsletters. Tips include consistent publishing to encourage consistent reading, using newsletters as lead generation tools, and using evergreen content.

Media reporter Josh Sternberg rounds up (with charts) the findings of a report that's found not only do publishers receive just 51% of advertiser spend on average, but a third of supply chain costs can't be attributed.

Facebook has announced the members of its new oversight board, who will help steer the company's policy on freedom of expression. Could be vital to the future of controversial content on the platform, or they may tie themselves in knots.

One from our own Chris Sutcliffe looking at why it's vital that we can convince the public to support us, and whether coronavirus information should be free to access.

Podcast:

Coming up on Monday: Colin Morrison from Flashes and Flames talks to Peter about the winners and losers from the coronavirus crisis, and his advice for publishers thinking about the future.

This week we spoke to Prashant Rao about taking The Atlantic's voice to an international audience, what the global Atlantic angle on coronavirus looks like, and more.