Good morning. Happy Friday. Today's roundup is brought to you by Peter.

Difficulties breaking the mould as a Black person in journalism — www.journoresources.org.uk

Forget the Sewell Report (no seriously, please forget the Sewell Report). Let's hear directly from people in our own industry about what they have experienced working as Black journalists.

Our Publisher Podcast Awards judge Marverine Cole told Journo Resources she has been treated differently from white colleagues. “People have looked at me like ‘what are you doing’, ‘where are you from’… It’s demoralising because you doubt yourself and that’s horrific.”

Black Ballad founder Tobi Oredein says similar. “Seeing people who look like me in leadership positions is not likely to become a norm any time soon unless Black people and ethnic minorities start their own publications.

How media sales teams are evolving their pitches — www.thedrum.com

The Drum's freshly minted media editor John McCarthy has been speaking with CNN, Reach and the Washington Post about how their sales operations have evolved in the face of the COVID crisis and the long, slow goodbye of third-party cookies. Data and differentiation are high on the agenda.

Bustle Digital Group sets up shoppable options within its content — digiday.com

Bustle Digital Group is tying commerce and content tightly together, making in-article shopping available in selected articles. Launching in beta today, editors will be embedding shopping carousels featuring products that are mentioned in stories or that are complementary to the piece.

Tiny labels on Facebook posts will stop users confusing satire with reality — www.theverge.com

Who knew? All this time we've been scratching our heads over how to defeat rampant misinformation online and it was as easy as putting a wee label under Facebook Page names. Seriously had to check this wasn't a late April Fool.

Throwback... Friday?

Gary Rayneau on building diverse and inclusive media companies — voices.media

The newsletter lead today reminded me about my chat with Gary Rayneau from diversity consultants Project 23 when he talked about how publishers can approach diversity and inclusion in the right way and benefit their business in the process.

Splash out to help out — ko-fi.com

We have modest dreams here at Media Voices. We'll never go toe-to-toe with the giants of the media world in terms of scale. But we believe that there's an ever more vital need for independent media analysis - so if you can chuck us a few quid to help us keep going we'll love you forever.