Friday 3rd July: €50 tax credit for first-time news subscribers in France

Good morning! Today's Media Roundup is brought to you by Peter.

Acknowledging that the news publishing sector is “suffering enormously” from the coronavirus crisis, French MPs have voted to grant a tax credit to first-time subscribers of current affairs newspaper or magazines.

The one-off deduction will be worth up to €50 per household. To qualify, it needs to be a new subscription, for at least 12 months, to a newspaper, magazine or online news service. Specialist magazines and renewals are not covered by the scheme.

This is a different approach than the UK government took in cancelling its 20% value added tax on digital publications in May. That money benefits a broader range of publishers directly, but is unlikely to make it to readers pockets. The French approach is narrower but may help grow subscriptions, print and digital, long term.

The BBC is cutting 450 jobs in English regional TV news and current affairs, local radio and online news. Inside Out, an award-winning regional current affairs show with 11 regional editions, is to be cancelled despite a campaign to save it.

More newsletter news - Digiday is reporting on the success of a growing class of newsletter entrepreneurs. Working on Substack, a distribution and subscription payments platform, leading writers are looking at making over $100,000 a year. We're in!

OK they didn't all answer, but Hootsuite CEO Ryan Holmes has come up with a decent list of things to think about if you're trying to make virtual events work. Breakout sessions are my favourite, but sadly no one has ever sent me a voucher to buy real food or drink to have during a virtual event.

This week's episode:

This week Ed Needham, founder, editor and sole staffer of book review magazine Strong Words, explains how tech is enabling him to do what he does, and how digital makes it a challenge to capture and keep people’s attention.

Big love today from the team at Pugpig and Neil Hanley at Texere. Thank you. We're still trying to work out how to take our Ko-Fi campaign forward. But for now, thanks so much for all your support!