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“The differences seem to be growing”: A look at the rising generation of news consumers — www.niemanlab.org

This is an excellent companion piece to our latest episode, digging into the findings from the latest Digital News Report. The key finding from this deep dive into young people's habits around news exposes a key concern with news orgs' plans to reach them - that social natives ≠ digital natives. The way in which younger audiences think about news sources is fundamentally different from the way publications seek to reach people.

"Under-35s are less interested than older groups in what they consider to be 'the news' — traditional beats like politics, international, or Covid-19 news — and are more interested in a broader array of 'news' umbrella topics, including entertainment and celebrity, education, and fun news."

That might go some way to explaining why young people lag when it comes to paying for news - because the news content they crave is separately from what our industry considers to be 'news'. Combine that with a rise in news avoidance among younger audiences and we have a potential problem around subscribers a little way down the line.

The Los Angeles Times gets a fully staffed “burner account” — www.niemanlab.org

The 404 account is a first-of-its-kind team is offering "views, vibes, and commentary." There has to be a place for this kind of experimentation and I'm glad to see it - but you can already see the Sword of Damocles hanging over this initiative just waiting for the next round of cuts...

The 4 big tech stories you missed because Of Cannes Lions — www.thedrum.com

While Peter's been gallivanting around in Cannes I've been looking at the big news stories elsewhere. Of particular note for our audience are Meta being told by the Department of Justice to build a discrimination-free ad algorithm within six months (good luck with that one) and Acast partnering with Meta for podcast integration.

Watergate at 50: How the original ‘gate’ continues to inspire The Washington Post’s journalism — pressgazette.co.uk

And finally a reminder that journalism does serve the public good - for the most part. Sometimes. Watergate is probably the best-known story of journalism holding power to account, and is the north star for a lot of political journalists. Nice to remember it 50 years on - and what journalism can achieve.

This week's podcast

NEW EPISODE: Media Voices at Cannes 2022 day 2 — voices.media

Hear from James Prudhomme, CRO at Optable, Jessica Jacobs, Global Director of Partnerships & Growth at Incubeta, Barry Adams, EVP of AdTech at IPONWEB, Matthew Papa, SVP of Business and Corporate Development at Captify, and Jonnie Moyes, Director of Buyer Development at Sovrn. They all explain what the pressing challenges and opportunities everyone is talking about at Cannes.

Special: Key findings from the Reuters Institute’s Digital News Report 2022 — voices.media

In this special episode of Media Voices, Chris, Peter and Esther comb through the Reuters Institute’s Digital News Report 2022 to pick out the key findings for publishers. Listen now to explore why news avoidance is up and trust is down; the relief we felt that climate coverage is on top of everyone's agenda; how the news habits of younger generations are growing more distinct; and what the report's first ever chapter dedicated to email newsletters had to say.