Good morning from Peter! Thanks so much for the response to our appeal earlier this week. If you missed it, please give it a read and find out how you can help.

Supporting free press and innovative media in Ukraine and Eastern Europe — www.thefix.foundation

Yesterday, The Fix Foundation was launched to support a free press and innovative media in Ukraine and Eastern Europe. Since the first hours of the Russian invasion of Ukraine, the team at The Fix mobilised all possible resources to support their colleagues in the Ukrainian media industry.

To date they have received over €1 million in donations via GoFundMe and gathered another €2.5 million in support from foundations, corporations and individuals, with a further €2 million donated to the Kyiv Independent. They acknowledge that this is a lot of money, but say it is now going out as fast as it is coming in.

For that reason the The Fix Media Foundation has been set up with the mission to secure more support and to make sure the money gets to where it needs to be as effectively as possible. Expect more detail on the Foundation's plans over the coming weeks, but if you are interested in contributing to the foundation, financially or otherwise, contact [email protected].

New study shows Twitter is the most used social media platform for journalists — www.socialmediatoday.com

We always suspected Twitter was our place (us and the nutcases), but now the numbers are there to prove it. According to a new Pew Research study, Twitter is the favourite social media platform of the journalism community. Almost 70% of journos say they use the bird site for their work, explaining all those embedded tweets in online news articles.

Substack lays off 14% of company headcount amid weak tech economy — www.axios.com

Axios is reporting that Substack is laying off 13 people - around 14% of the company - according to a note sent to employees by the company’s co-founder and CEO Chris Best. The move is designed to bring the company closer to profitability and avoid having to raise money from investors in a weakening economy.

Audience trust drives Wirecutter’s affiliate strategy — digitalcontentnext.org

Interest in affiliate ecommerce has been growing steadily and in this interview, Leilani Han, executive director of commerce at Wirecutter, shares her secrets for success. She says affiliate ecommerce is a smart strategy for engaging with your audience more deeply while providing a service that could evolve into an important revenue stream.

An appeal from Media Voices

Why we need your help — voices.media

In case you missed it earlier this week, we're reaching out to all our listeners and newsletter subscribers for help to keep going. The initial response has been incredibly encouraging, but to find out how you can help secure the future of Media Voices, please give out letter a read.

Media Voices at Cannes 2022 — voices.media

I went to the Cannes Lions International Festival of Creativity in France and caught up with attendees to find out what publishers and agencies are talking about this summer(clean rooms, cookies and diversity), and how optimistic they are about the next few years. Featuring Brian Morrissey, Dominic Perkins, Jessica Jacobs, James Prudhomme, and more.