Good morning! Today's Media Roundup is brought to you by Peter.

Telegraph ditches branded content in subscription-first strategy — www.pressgazette.co.uk

Press Gazette is reporting that The Telegraph has taken the decision to no longer have branded content on any of its channels and is to close its creative commercial content unit, Spark. Dozens of jobs are said to be at risk.

Chief Executive Nick Hugh has said the paper's focus will switch to long-term partnerships with brands that complement the paper's journalism, reader experience and "actively contribute towards our subscriptions-first strategy and goals.”

Management had been planing to move away from branded content in 2021, but plans were brought forward because of the impact of Covid-19 on the advertising market and branded content deals in particular.

Newsletters and podcasts will keep readers after COVID — www.niemanlab.org

Nic Newman at the Reuters Institute says publishers are rethinking their long-term digital proposition to focus on content that engages users at a deeper level: newsletters and podcasts.

Let journalists be opinionated on social — digitalcontentnext.org

Chris M. Sutcliffe of this parish disagrees with industry veterans Lionel Barber and Will Lewis. He says bias displayed on social media can fuel lack of trust in the media, but journalists shouldn't just stop using social media, they should instead become ambassadors for their brands. WORD!

Twitter is rolling out audio tweets on iOS 😱 — www.theverge.com

For the love of God NO!!! Twitter is letting some iOS users record audio snippets and attach them to their tweets. You'll get 140 seconds, but if you go over it automatically starts another audio tweet. What if Trump finds out? It's just not gonna be great.

This week's podcast

LA Times Audience Engagement Editor Adriana Lacy on using archival content to contextualise current events — voices.media

Adriana launched a dedicated Instagram account for the LA Times’ archival photos late last year, so we talked about where those images are sourced from, what the response has been, and how they’ve used historical images of protests to add context to the events of the past few weeks.