We made it to the end of another week! Today's Media Roundup is brought to you by Esther.

Aftershock: What the industry looks like after Apple’s privacy update — digitalcontentnext.org

The tectonic plates of the internet advertising economy shifted last week. Apple's iOS 14.5 update asked users a simple question: 'Allow [App] to track your activity across other companies' apps and websites?' Unsurprisingly the overwhelming majority - 94% of US users - are hitting the 'Ask App not to Track' button.

DCN's Jason Kint looks at how the industry has fared a week into these changes. There are two aspects I think are worth highlighting.

Firstly, he addresses the argument that these changes will only make Google and Facebook stronger. More than 50% of the Duopoly's data is collected when people aren't actually intending to use a Google or Facebook service, so they stand to lose a huge amount as these changes kick in, despite their market dominance.

The second point he makes is in his conclusion, and that's the importance of publishers leaning in: "When the dust settles and we take stock of the reshaped landscape, we will see that the crumbling cookie and the fall of pervasive and invasive “tracking” will clear the way for our industry to build better solutions."

Bauer’s bet on making print a major part of the e-commerce funnel — www.thedrum.com

One from our own Chris Sutcliffe looking in more detail at how Bauer is using image recognition to make its print pages shoppable. No doubt there'll be a learning curve when it comes to getting readers to understand the tech, but to be able to offer shopping from print pages without QR codes wrecking the design is a big step forward.

The best media business model — therebooting.substack.com

More good thoughts from ex-Digiday EiC Brian Morrissey, who argues for a better alignment of monetization models and the product. "Too often these are disconnected," he says. "You build a product - a website, a conference, a newsletter, a podcast, etc - and then you search for a business model."

The media used Trump to sell subscriptions. Now what? — slate.com

The message many publications have leaned on over the past few years is "trust us and we'll keep you informed, and be a counterweight against misinformation and disinformation". But what happens once the 'Trump Bump' wanes? Although this story never seems to answer the 'Now what?' part, it's an interesting overview of some of the big subscription winners of the previous administration.

This week's episode:

Mental Floss Editor in Chief Erin McCarthy on the title's 20-year mission to make readers smarter — voices.media

This week Mental Floss Editor in Chief Erin McCarthy tells us about how it's celebrating its 20th anniversary, how the magazine started in a university dorm room, its mission to help people feel smarter, and how the team decides what to cover.

Support us with virtual coffee — ko-fi.com

Thank you so much to everyone who's helped us reach our Ko-Fi goal - we're planning to invest in some mics and soundproofing. Our podcast and analysis is free but done in our spare time, so your support genuinely goes a long way towards keeping us going during the early Sunday morning recordings.