Good morning. Friday's newsletter is brought to you by Peter.

The day context and community came back to Twitter — www.platformer.news

Does anyone remember context? You know, the idea that content related to other content and can be grouped together to build a fully rounded picture of a subject. We used to use it to keep like-minded audiences engaged, before it collapsed under the weight of social distribution.

Well, according to Casey Newton, context could be making a comeback on Twitter with the launch of Communities. These are semi-public groups where people can tweet directly to other members rather than to just their followers. Only members of a Community can like or reply to tweets sent by other members.

The introduction of Communities is designed, optimistically, to starve the trolls and let people with shared interests get down to meaningful interaction. As Casey says, creating groups has caused problems elsewhere (vaccine misinformation anyone). But Twitter has to restore some kind of value to the discourse on its platform and this could be a good first step.

Brands are still playing ball with clickbait ad sites — www.morningbrew.com

Morning Brew is having a go at “Made for advertising” sites, powered by platforms like Taboola and Outbrain, and existing just to grab ad dollars. “The number one thing keeping money out of legit publishers hands today isn’t fraud or misinformation," said one marketing pro. "The number one issue is the made for advertising ecosystem.”

Five essential tips for delivering online training — www.journalism.co.uk

This post from trainer Dr Holly Powell-Jones is really targeted at media people that are looking to train other media people. But there are some simple steps outlined to create teaching and learning experiences that will work for readers to. I've actually done the course this is based on and can genuinely recommend it.

The Washington Post wants three minutes of your morning — digiday.com

The Washington Post is launching a morning newsletter. Nothing new there, except they seem to have been inspired by the Media Voices Roundup. The new daily briefing, called The 7, highlights the seven top stories of the day and is designed to take just three minutes to read or listen to. Maybe we need a listen option 🤔

Podcast throwback:

Den of Geek Editor Rosie Fletcher on maintaining a positive space for pop culture fans — voices.media

As we're leading on positive community creation, a throwback to Den of Geek’s UK Editor Rosie Fletcher seems like a great idea. Rosie talked to us about the mainstreaming of geek culture, how to maintain a friendly online community and finding an angle for entertainment stories everyone is covering.

Want to write for Media Voices? — voices.media

GOOD NEWS! We're starting to pull together some budget to commission writers to help us build out the opinion and analysis section on the Media Voices website. We're looking to pay about £120 for 1,000 words so if you've got any brilliant media or publishing stories to tell, just reply to this email with your pitch.