Friday 10th July: Is the B2B events industry about to have its print newspaper moment?

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This piece draws some interesting links between the death of physical print products and the realisation many are having that you don't have to travel halfway round the world to a conference or trade show to get value from an event. In short, it argues that we mustn't make the mistake of making it free just because it's online.

"If you hosted a virtual conference recently and did so for free, you have set yourself and your business back months, perhaps years," Toby Daniels argues. "People will pay you for your product if it delivers value and drives business impact."

I personally am eager to get back to real-life events, the lukewarm wine and awkward introductions to new people, and like print, there will always be a place for real events. After all, we humans are inherently social creatures.

But if the wider trend is towards fewer physical events, then we must place a monetary value on the ones we put on virtually.

Companies are finally waking up to the reality that their workforce can manage their schedules and lives without being tethered to a chair in an actual office, and this has huge (positive) implications for women who have been arguing for more flexible working for years. This piece is specific to newsrooms, but the lessons can be applied to publishing staff at all levels and sectors.

This free, five-day immersive digital reader revenue programme by FT Strategies (the Financial Times' new boutique consulting firm) is funded by the Google News Initiative as part of their Digital Growth Programme. This is a brilliant opportunity if your organisation is eligible - it's pretty much free consulting from the best in the business!

A neat summary of a new INMA report which actually takes the time at the beginning to explain the difference between how first-party and third-party cookies work. The death of the third-party cookie is going to make publisher data so valuable, and this article sets out some of the ways they can take advantage of that.

This week's episode:

On this 150th episode of Media Voices, Cathy Olmedillas, founder of independent children’s magazines Anorak and Dot, explains how she learned about the collectability of magazines from her time at The Face and turned that into a style of publishing that owes more to books than disposable magazines culture.

We don’t run ads in our weekly podcast episodes, but we have created a separate, sponsored podcast series to help media vendors deliver the message about their solutions to our listener's problems. Get in touch to find out how your company can sponsor a Media Voices Conversations episode and lead the conversation for our listeners.