Media Voices

Media Voices

A weekly profile of the people and products powering publishing's future

Why the FT’s app is its most powerful retention tool

Why the FT’s app is its most powerful retention tool

“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,” said the Financial Times’ Muj Ali at the Publisher App Summit, held in June. Here’s how the business publication has turned its app into a vital retention channel.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
What community means to the Women’s Running podcast and The Plodcast from the BBC’s Countryfile magazine

What community means to the Women’s Running podcast and The Plodcast from the BBC’s Countryfile magazine

We brought together two award-winning podcasters at our recent Publisher Podcast Summit – Women’s Running and The Plodcast from the BBC’s Countryfile – to find out how they see their podcast communities and what challenges they’ve faced in their community-building journeys.

Media Voices
Peter Houston
Media Voices, +1
Why the new Observer retains Tortoise Media’s focus on audio-first publishing

Why the new Observer retains Tortoise Media’s focus on audio-first publishing

Following Tortoise’s purchase of The Observer, the publisher is rebranding its audio content and exploring new cultural verticals, while using its app to drive audience growth and retention.

Media Voices
Chris Sutcliffe
Media Voices, +1
Inside the print revival: Publishers find success with premium magazines

Inside the print revival: Publishers find success with premium magazines

At the heart of renewed interest in print publishing is the story of a pivot away from a mass media, mass market business model to embrace a premium, value-added ethos.

Media Voices
Peter Houston
Media Voices, +1
Newsletter marketing strategies from Metro.co.uk and The Spectator

Newsletter marketing strategies from Metro.co.uk and The Spectator

“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the Publisher Newsletter Summit, held in London in June.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Highlights from Flashes & Flames’ Monetising B2B Information & Events conference

Highlights from Flashes & Flames’ Monetising B2B Information & Events conference

The conference was focused not on the difference between pureplay events and information companies, but on the data-fuelled intersection and growth potential between them.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Why podcasts need communities

Why podcasts need communities

Podcasts are nothing without the communities they serve. That was the central message from the speakers at our Publisher Podcast Summit, who set out why community-building is key to successful podcasts’ editorial and commercial strategies.

Media Voices
Chris Sutcliffe
Media Voices, +1
Key themes from 2025’s Publisher Summits...as shared by you

Key themes from 2025’s Publisher Summits...as shared by you

We were joined by over 450 guests for The Publisher Summits and Awards, covering newsletters, print, podcasts and apps. Here are the key lessons as shared by our audience.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Inside the Print Revival

Inside the Print Revival

Our new report, Inside the Print Revival, looks at why print magazines are making headlines again – from mainstream news outlets to the specialised business press – long after their predicted demise.

Media Voices
Peter Houston
Media Voices, +1
How to convince your boss to invest in print

How to convince your boss to invest in print

It’s pretty easy to convince magazine fans that print is worthwhile, but it can be more difficult to bring around hard-nosed publishing managers. Here are 10 arguments you can make to stop managing decline and get your boss on board with a long-term print strategy.

Media Voices
Peter Houston
Media Voices, +1