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Why The Economist is making its podcasts and newsletters more personal
The Economist has unparalleled expertise and an incredible reputation. What it doesn’t necessarily have is a personal relationship between its journalists and audiences – the foundation of successful podcasts and newsletters. That is set to change.
Flashes & Flames merger with Media Voices: Plans for new media information services and events
Flashes & Flames Media Ltd, publisher of the weekly newsletter on media, business information and events, has acquired the assets of Media Voices, the producer of The Publisher Podcast and Newsletter, The Publisher Summits, and The Publisher Podcast and Newsletter Awards.
What makes membership models successful for publishers? Tips from Memberful
With advertising revenue shrinking and audience behaviours constantly shifting, publishers are increasingly exploring new ways to generate sustainable income, often turning to memberships as a solution. But what makes the membership model so compelling for publishers?
How Bloomberg’s product portfolio is evolving with audience needs
In this second article from our interview with Bloomberg Media’s Global Head of Product, Marissa Zanetti-Crume, we look at three product developments that show how Bloomberg’s publishing portfolio is evolving in line with audience needs.
How Black Ballad has redefined membership and engagement
Tobi Oredein, co-founder of Black Ballad, shared key insights on how building direct audience relationships, harnessing data, and using smart monetisation strategies can transform newsletters from simple content distributors to revenue-generating assets.
Immediate Media: rethinking the publishing process to maximise ROI
Alex White, Group Managing Director for Immediate Media’s Knowledge portfolio, says the central challenge for any modern media business is to maximise the ROI on every piece of content they create, and that means innovating across the whole publishing process.