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The risks and rewards of going solo: Will Hayward's relaunched Welsh political newsletter takes off
Author and journalist Will Hayward was one of a group of experimental paid Substack newsletters launched by regional publisher Reach plc last year. But in September, he decided to take the plunge and go it alone. The catch? He couldn’t take his newsletter with him.
Total Politics’ recipe for product success: teamwork, responsiveness, quality
Total Politics Group is a – surprise! – politics-oriented specialist publisher. With brands including The House, Politics Home, The Parliament, and more under its belt, it has long been a fixture of the UK media landscape. But as Ludovica D’Angelo, its Director of Publishing Operations, explains, its approach to product development is extremely modern.
How Saveur magazine is rebuilding a 'couture' print presence for superfans
After four years away from print, much-loved food and travel title Saveur is returning to readers’ coffee tables with bi-annual issues. EIC Kat Craddock describes them as ‘the couture’ in a publishing wardrobe that features an online archive of 8,000 recipes and digital service journalism that includes cookbook content, destination guides and tutorials.
3 lessons on creating and selling B2B podcasts from Farmers Weekly
Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on expectations and packaging, podcasts can be a decent revenue contributor.
Why the Toronto Star sees micropayments as a key part of subscriber acquisition
The Toronto Star’s Chief Revenue Officer Brandon Grosvenor says that they are very much in the infancy of their micropayments experiment - or as he calls it, microsubscriptions. “We’re not delusional in thinking this is going to replace the layers of stable subscriptions,” he told Media Voices. “But we’ve been extremely impressed, surprised and optimistic about this becoming part of our acquisition strategy.”
How The Knowledge is experimenting with newsletters without alienating its audience
The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over “140,000 happy readers”, who appreciate its format and content. But it took a while for The Knowledge team - and founder Jon Connell - to identify what makes its product appealing and, more importantly for other newsletter providers, how to experiment without alienating its core audience.
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners. Director of Podcasts John Shields looks back at what they’ve learned over the past 12 months of Economist Podcasts+.
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany are beginning their day with an email newsletter. Morningcrunch, delivering a mix of colloquial content and clever curation, is proving email is a thing even for Gen Z.