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Why is a news brand like the FT making a film starring Stephen Fry?
Juliet Riddell, Head of New Formats at the FT, makes films designed to ‘provoke conversations’ about complex subjects for audiences beyond the business and finance community. “There’s something enticing about confronting people's expectations of what’s understood to be a very traditional legacy news organisation.”
How niche running magazine Like The Wind became a blueprint for indie publishing success
“There was a period where publishers thought they might be able to compete toe-to-toe with social media and the internet,” says Publisher Simon Freeman. “I’m not trying to compete on numbers. I’m not even going to have that conversation.”
Immediate Media’s Sean Cornwell on investing in AI experimentation, innovation and upskilling
“I’m a big believer that with all this change, you cannot succeed by being top-down,” says Immediate Media CEO Sean Cornwell, talking about bringing AI into the business. “You’ve got to try and encourage and empower the bottom-up.”
Is the website really dying? The PPA’s Mel McVeigh on bringing product thinking to publishers
Mel McVeigh, the PPA’s Head of Digital, is leading the Association’s push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in ‘liquid content’ – stories seamlessly adapted across formats – and shares some of her key learnings from a recent media-focused playbook produced with Enders Analysis.
