- The Publisher Newsletter
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Archive
Is the website really dying? The PPA’s Mel McVeigh on bringing product thinking to publishers
Mel McVeigh, the PPA’s Head of Digital, is leading the Association’s push to help publishers embrace a consumer-first and product-oriented mindset. She argues that the future lies in ‘liquid content’ – stories seamlessly adapted across formats – and shares some of her key learnings from a recent media-focused playbook produced with Enders Analysis.
Masterclass line-up revealed for The Definitive AI Forum for Media, Information and Events
As part of our upcoming AI-focused event with Flashes & Flames on Tuesday 25th November, we will be running a series of Masterclasses to help publishing professionals get practical advice and experience for making the most of these new technologies.
People Inc. CEO Neil Vogel: Google needs to change its AI attitude to publisher content
The publisher formerly known as Dotdash Meredith became People Inc. at the end of July. Neil Vogel, the company’s CEO, likes the new name way more than the old one, not least because it helps position America’s largest print and digital publisher for success in a complicated AI era.
It’s about paper, not print: indie approaches within large publishing houses
Flow magazine founder Irene Smit explains how the magazine changed hands between publishing companies, what that taught her about the pros and cons of being an indie title supported by a larger operation, and how the magazine came out of the other side of those transitions stronger for it.
Threes: Helping publishers retake control of their content and find new revenue streams
Publishers are losing vast amounts of value as their content is reused and republished without authorisation. New technology is emerging to help them identify that usage at scale, turning hidden losses into fresh licensing and revenue opportunities.
Why Reach turned to Substack for newsletter expansion and experimentation
Over the past two years, Reach plc has launched 13 paid newsletters and 21 free newsletters on Substack. At the Publisher Newsletter Summit, Reach’s Jenna Thompson discussed the reasons behind the new launches, and what they’ve learned about audience and community building.
How The Economist and Financial Times manage personality-driven newsletters
Newsletters led by star writers and editors are proving an effective tool for publishers to supercharge loyalty. But putting key journalists front-and-centre is not without its risks, as the FT’s Sarah Ebner and The Economist’s Andrew Palmer and Dominic Rech discussed at the Publisher Newsletter Summit.
How Hearst UK and Stylist use app extra features to enhance reader relationships
Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly, having enhanced features and added extras like games can be key to building habits and making the app ‘sticky’.
