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How to convince your boss to invest in print
It’s pretty easy to convince magazine fans that print is worthwhile, but it can be more difficult to bring around hard-nosed publishing managers. Here are 10 arguments you can make to help you stop managing decline and get your boss on board with a long-term print strategy
Next steps with zero-click: From awareness to action
98% of respondents to a recent survey had heard of the zero-click phenomenon, and 54% were very familiar. However, Woodwing's John Fong points out that being aware of something and acting upon it are two different things. “You need to be aware of it, but you need to be on top of it.”
AI can produce more. Just don't ask it for the meaning of life.
Publishers are getting better at using AI to accelerate production and solve operational problems. But no model can define your audience, sharpen your proposition or make the editorial decisions that distinguish your brand.
Brand ecosystems, the post-traffic era and scaling local journalism: highlights from our recent podcasts
From transformation to talent, post-traffic publishing to print, creators to community, here is a roundup of the insights we’ve taken away from the first six of this season’s guests.
Audience-first focus drives multi-platform success at Immediate’s food brands
When Lily Barclay joined Good Food Magazine as a digital assistant, print dominated the title’s output. Now, Barclay is content director for Immediate Media’s Food Group and print is just one part of her muti-platform, multi-brand portfolio.
